These two words are the reason many people give up on methods chapters. They sound like the gate-keeping vocabulary of a subject that has decided not to let you in.

They are actually the two most practical questions in research, and every study answers them whether or not it mentions them. The answers determine what gets measured, what counts as a finding, and — most importantly for a reader — what the study is structurally unable to see.

So we will do them the useful way round: the questions first, the words second, and then a single research brief run four times to show exactly where the answers show up.

The four-level ladder

The main ontological positions, in plain words

The main epistemological positions, in plain words

The payoff: one brief, four designs