Qualitative research gets judged badly in two opposite directions, and both do damage.

It is dismissed by people applying criteria built for measurement — what was your sample size, is it representative, what is the effect size, did you compute intercoder reliability — questions that a good ethnography or interview study is not attempting to answer and should not be expected to.

And it is accepted uncritically by people who, lacking any other criteria, treat the presence of rich quotations and a reflexive paragraph as sufficient. Which means bad qualitative work is often unchallengeable, because its readers have no vocabulary for saying what is wrong with it.

This lesson supplies the vocabulary. There are real standards, they are demanding, and they are not the statistical ones.

The standard framework, and its critics

Triangulation, and what it can honestly deliver